Our Services 

Qualitative Research Services

FGD (Focus Group Discussions)

Engaging group discussions conducted with carefully selected participants to explore attitudes, perceptions, and motivations in depth.

IDI / Dyad / Triad Interviews

One-on-one, two-person, or three-person interviews designed to uncover deeper insights, personal experiences, and nuanced opinions on specific topics.

Observation Studies

On-site or natural-setting observations to understand real customer behaviour, product interaction, and environment-driven insights.

Note-Taking Support

Accurate and structured documentation of qualitative sessions, ensuring every important detail is captured for analysis.

Moderation Services

Experienced moderators who facilitate qualitative sessions with professionalism, ensuring productive discussions and unbiased insights.

Transcription Services

High-quality transcription of interviews and discussions, preserving accuracy and enabling detailed analysis.

Translation Services

Professional translation of study materials, transcripts, and field findings in multiple regional languages.

Quantitative Research Services

Social Research Surveys

Data-driven studies focusing on communities, public behaviour, social issues, and government/NGO programs.

Pharma / Corporate / Industrial Studies

Quantitative research solutions tailored for pharmaceutical, corporate, and industrial sectors, including product testing and workforce studies.

CLT (Central Location Test) / Auto Clinic

Controlled environment tests where respondents experience products or services, enabling accurate feedback and comparisons.

Mystery Audits

Secret shopper audits to measure service quality, compliance, and consumer experience across retail, hospitality, and service-based industries.

Census / Opinion Polls

Large-scale structured surveys to assess public opinion, voting behaviour, community demographics, or market potential.

Weekly / Monthly Tracking Studies

Continuous tracking of brand performance, customer satisfaction, awareness, and behaviour changes over time.

Household Surveys (HH Surveys)

Door-to-door surveys covering consumer behaviour, product usage, socio-economic conditions, and research across diverse segments.

Liquor Tests

Taste tests and preference studies conducted in a controlled environment to understand consumer choices in alcohol categories.

Retail & Trade Research

Studies focused on retail outlets, distribution channels, stock audits, trade effectiveness, and market availability.

Telephonic Interviews (CATI)

Structured telephone interviews conducted through trained investigators to capture fast, reliable, and large-scale responses.